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Creating e-learning content: the 6 mistakes to avoid

Nov 3, 2020 4:50:02 PM

Not all e-learning projects are equally successful. This can be explained by your content. Among the mistakes that should not be made, you should not neglect the presentation, forget the case studies or underestimate the potential of the mobile phone.

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Are you new to online training design? You don't understand why your previous e-learning projects were not as successful as you expected? Don't panic. You can read our article on this subject here, or follow our advice to discover the 6 most common mistakes you should not make when designing your training.

Quality content is essential to designing a good training course and this is the most important point. However, don't forget to give it a chance to be followed by as many people as possible by taking care of its presentation.

1- overlooking THE PRESENTATION OF YOUR TRAINING

 

This first point is very important since the presentation is the first impression that the learner will make of your training. Indeed, if your site is well presented, pleasant to look at and fluid, it is already a big step in the realization of your project. 

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Aim for lively colours, a refined design and above all don't fall into the too fanciful category which could, on the contrary, put off more than one participant by its lack of professionalism! 

So yes, quality content is essential for designing a good training course and this is even the most important point. However, don't forget to give it a chance to be followed by as many people as possible by taking care of its presentation, by making it pleasant and varied!

2- Neglecting the content of your training

 

You have followed our first advice and your training is resplendent... Congratulations! It's already a very good start, but beware, carried away by your imagination and the beauty of your work, you forgot the most important thing: the content.

In order to share the most qualitative content possible, there are several pitfalls to avoid. 

First of all, far too many companies still think that an old PowerPoint file lying around on their desk will make an excellent e-learning course... Well, they are wrong! Indeed, PowerPoint is a medium created for face-to-face use: its role is to synthesize what the trainer says and to support his speech. If it is used online, training can quickly become boring. 

Secondly, it would be a big mistake to simply transpose your face-to-face training into an e-learning course. Remember: face-to-face and digital do not share the same codes, they do not speak the same language. Just because you've done well in a face-to-face training session doesn't mean that it will be successful online! 

In order to create an e-learning course, there is no secret, you must use all the media available to you: video, audio, text, quizzes, interactivity. You must bring your training to life. What could be more boring than scrolling through a series of information all presented in the same way?

3- Not providing enough case studies or exercises

 

When we talk about e-learning, we are moving away from the classic training system consisting of a student and a teacher. We therefore tend to forget that each learner needs to test their knowledge as they go along, and to be confronted with real case studies. 

In order to best assimilate all this new information, the learner must be able to rely on concrete examples. These are the best way to illustrate the theoretical training, which is not necessarily clear to everyone. Moreover, if the training does not allow him to transpose the information into a real-life example, he will tend not to grasp all the information, or worse, to forget it altogether. 

As useful as examples, if not more so, exercises are excellent ways to test the learner's knowledge throughout the training, but they can also challenge the learner and capture his or her attention. Quizzes, gap-filling texts, words to move... There are now several tools available to evaluate participants in a fun way, so don't miss out! 

In addition, it is possible to include group activities such as chats or video-conferences to motivate learners, create group cohesion through which they can help and learn from each other..

 

4- Disregarding mobile learning

 

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When one does not master all the functionalities of e-learning, one does not necessarily know that mobile learning has recently become a very important part of the training process. Companies often wrongly forget to adapt their content to a smartphone or tablet. Yet, in this day and age, who doesn't have a smartphone in their pocket?

The main advantage of mobile learning that should not be overlooked is its practicality. The learner now has access to his training anywhere, anytime! A long train journey? The employee can advance in his training at any time directly from his mobile phone, which would have been impossible with traditional e-learning. In fact, many learners are beginning to abandon the traditional computer and are gradually turning to their smartphone or tablet to learn. 

So a word of advice: make sure that your LMS (learning management system) is suitable for a computer as well as a mobile phone. This will make it easier for participants to learn, while making your training more accessible.

 

5- not testing your training before putting it online

 

The ABC of a good salesman is to make sure that his product is fully functional before putting it on sale. For training, it is the same principle. The administrator must imperatively make sure that its training does not contain bugs, dead links, spelling mistakes or chaining problems

As a reminder, e-learning tends to isolate the learner. They find themselves alone behind their screen with the temptation to leave the course at any time if they wish. Unlike face-to-face training, where the trainer can immediately make up for any mistakes made in the course, e-learning must be fluid and ergonomic in order to arouse the learner's interest. Recurring bugs or a poor grasp of the platform could lead the learner to abandon the training. So don't neglect upstream checks and tests!

6- Neglecting the project once it is online

 

That's it, your training has finally been put online! Your learners can't wait to start following it. For your part, you are happy to have completed this project. You're proud of yourself and, rocked by your success, you're embarking on another project, leaving your training behind. Well, you are wrong! 

In fact, most of the work begins once your training is online. You need to follow up on it and make sure it is marketed properly. If you have scrupulously followed our advice, you will be able to offer quality content to your learners... but you still need to have it! It's time to make your training known, with one advantage: you have no geographical limits. 

You will need to wear several hats in order to successfully complete your training. Marketing it, fixing possible bugs, making your training evolve over time, analyzing statistics... Your project is just beginning! 

From now on, you have all the cards in hand to design an e-learning course worthy of the name! And you, have you ever encountered one of these mistakes?

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Manon Consul

Written by Manon Consul